We stand In what we Stand for
There are a lot of things wrong with the world right now, but no generation has ever been better equipped to solve the problems.
The Founder Nick Unis
Nick Unis was an 18-year-old freshman at Penn State when he started his own business. Passionate about shoes, he bought designer sneakers, cut them apart, remade and sold them. He collaborated with rapper Riff Raff to create a pair that would earn him a million-dollar auction bid. Unfortunately, that caught the attention of the world’s most popular shoe brand, whose lawyers asked him to cease and desist. But it wasn’t long before he’d try again. Nick was working in a shoe store and saw that the shoes people were buying weren’t the best fit for their feet. He borrowed some 3D printers from his university and designed a program that would make custom shoes based on the exact contours of an individual’s unique foot. After much work, he came up with a prototype, but the plastic uppers were uncomfortable and the execution was too complicated.The business idea failed.